雅思真题模拟，雅思卷子

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剑桥雅思真题电子版

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小钟老师为大家带来2023年雅思考试模拟试题及答案(2)，欢迎大家参考!更多相关内容请关注本站!

2023年雅思考试模拟试题及答案(2)

Corporate social Responsibility

-a new concept of"market"

Maybe Ben & Jerry's and The Body Shop set themselves up for a fall by appearing to have a monopoly on nuking an honest buck. But their struggles are a lesson on how little we know about the minefield of "ethical" marketing.

The Body Shop, along with the American ice cream maker Ben and Jerry's, was hailed as a new breed of green, or environmentally conscious, business.

Ben and Jerry’s

A Ben & jerry's offers a very sweet benefits package to employees. First, every one of the 700+ Ben & Jerry's workers is entitled to three free pints of ice cream, sorbet or frozen yogurt per day worked. (Some workers even use allotments of their free treats to barter for other goods and services in town such as haircuts). Beyond the freebies,personnel receives a 50% discount on the company's frozen goodies, a 40% discount on merchandise and a further 30% break on non-Ben & Jerry's foods at company outlets.

B Workers are further entitled to be paid family leave and may take advantage of the Employee Stock Purchase Program to purchase company stock (after six months with the organization) at a 15% discount. Beginning in 1998, 316 stock options are awarded to each worker (excluding directors and officers) and stock is also assigned to each employee's 401K plan at the end of the calendar year. These contributions are intended to achieve the company's goal of linked prosperity, i.e. to assure that future prosperity is widely shared by all employees.

C Other benefits include:

Health insurance, including coverage for well baby-care and mammograms

Life insurance (twice the employee's annual salary)

Dental insurance

Long-term disability plan paying 60% of salary six months after disability for duration of disability

Short-term disability plan paying 60% of salary for six months

Maternity leave with full pay for six weeks after delivery

The Body Shop

D History of The Body Shop Anita Roddick started The Body Shop with a mere £4,000 and a dream. With over 1,900 stores in 50 countries. The Body Shop was founded in 1976 in Brighton, England. From her original shop, which offered a line of 25 different lotions, creams, and oils, Roddick became the first successful marketer of body care products that combined natural ingredients with ecologically-benign manufacturing processes. Her company's refusal to test products on animals, along with an insistence on nonexploitative labor practices among suppliers around the world, appealed especially to upscale, mainly middleclass women, who were and have continued to be the company's primary market As sales boomed, even the conservative financial markets approved of The Body Shop's impressive profit picture, and a public stock offering in 1984 was successful. An expansion campaign followed. In 1988 the company entered the U.S. market by opening a store in New York City, and by 1997 the company boasted 1,500 stores, including franchises, in 47 countries. Anti-marketing seemed to be smart marketing, at least as far as The Body Shop was concerned.

E Part of the secret of The Body Shop’s early success was that it had created a market niche for itself. The company was not directly competing against the traditional cosmetics companies, which marketed their products as fashion accessories designed to cover up flaws and make women look more like the

fashion models who appeared in their lavish ads. Instead, The Body Shop offered a line of products that promised benefits other than appearance—healthier skin, for instance—rather than simply a better-looking complexion. The company is known for pioneering the natural-ingredient cosmetic market and establishing social responsibility as an integral part of company operations. The Body Shop is known for its ethical stances, such as its monetary donations to the communities in which it operates, and its business partnerships with developing countries. In 1988 Roddick opened her first store in the United States, and by that time—through various social initiatives such as the "Stop the Bum" campaign to save the Brazilian rainforest (the source of many of the company's natural ingredients，and strong support of employee volunteerism——The Body Shop name had become synonymous with social activism and global preservation worldwide. The company had also become immensely profitable.

F By the mid-1990s, however. The Body Shop faced growing competition, forcing it to begin its first major advertising initiative, the most prominent part of which was the “Ruby” campaign. The campaign was personified by Ruby, a doll with Rubenesque proportions who was perched on an antique couch and who looked quite pleased with herself and her plump frame. Randy Williamson, a spokesperson for The Body Shop, said, “Ruby is the fruit of our long-established practice of challenging the way the cosmetic industry talks to women. The Ruby campaign is designed to promote the idea that The Body Shop creates products designed to enhance features, moisturize, cleanse, and polish, not to correct ‘flaws’. The Body Shop philosophy is that there is real beauty in everyone. We are not claiming that our products perform miracles."

G The Competition the Body Shop lost market share in the late 1990’s to product-savvy competitors that offered similar cosmetics at lower prices. The main competitors are H20, Sephora, Bath and Body Works, and Origins. Research Results Research showed that women appreciate The Body Shop for its ethical standards. They are pleased by companies with green actions, not promises. The research proved that The Body Shop has been put on the back burner in many people's minds: overcrowded by newer, fresher Brands Companies like the Body Shop continually hype their products through advertising and marketing, often creating a demand for something where a real need for it does not exist. The message pushed is that the route to happiness is through buying more and more of their products. Under such consumerism, the increasing domination of multinationals and their standardised products is leading to global cultural conformity. Other downfall factors also include misleading the public, low pay and against unions, exploiting indigenous people ; Also the mass production, packaging and transportation of huge quantities of goods is using up the world's resources faster than they can be renewed and filling the land, sea and air with dangerous pollution and waste.

H The Problem The Body Shop has used safe and timid advertising over the last decade, decreasing market share and brand value. With the rise of new, more natural and environmentally friendly competitors, The Body Shop can no longer stand behind being the greenest or most natural. The Solution The Body Shop is the originator of ethical beauty with our actions speaking louder than our words. This is the new direction of The Body Shop. We will be a part of different acts of kindness in big cities. We will eliminate unwanted graffiti, purify city air, and give the customer an opportunity to be a part of something good.

Questions 1-4

The reading Passage has seven paragraphs A-H.

Which paragraph contains the following information?

Write the correct letter A-H, in boxes 1-4 your answer sheet.

1 An action taken to Establishing social responsibility in conservation project

2 a description of the conventional way the ads applied to talk to its customers

3 A history of a humble origin and expansion

4 management practices arc intended to lined up the company's goal with participants' prosperity

Questions 5-7

Choose the three correct letter, A- F.

Write your answers in boxes 5-7 on your answer sheet.

5-7) What are true about the Ben & Jerry's company management

A There was little difference between the highest salary and the lowest

B They were advertising their product with powerful internal marketing.

C They offer the employee complimentary product

D Employee were encouraged to give services back to the community

E the products are designed for workers to barter for other goods and services

F offered a package of benefits for disable employees

Questions 8-10

Choose the three correct letter, A- F.

Write your answers in boxes 8-10 on your answer sheet.

What are the factors once contributed to the success for the BODY SHOP ?

A pioneering the natural-ingredient cosmetics market

B appealed to primary market mainly of the rich women

C focused on their lavish ads campaign

D The company avoided producing the traditional cosmetics products

E its moral concept that refuses to use animals- tested ingredients

F its monetary donations to the communities and in developing countries

Questions 11-13

Choose the three correct letter, A- F.

Write your answers in boxes 11-13 on your answer sheet.

What arc the factors leading to the later failure for BODY SHOP company?

A its philosophy that there is real beauty in everyone is faulty

B fail to fulfill promises while acted like misleading the public

C faced growing competition

D its creating demand for something that the customers do not actually need

E its newer, fresher Brands are not successful in the Market

F fail to offer cosmetics at lower prices than competitors

文章题目：营销的新概念

篇章结构

体裁论说文

题目营销的新概念

结构 A段：Ben & Jerry为员工提供商品免费和折扣福利

B段：Ben & Jerry为员工提供带薪探亲假和股票购买优惠

C段：Ben & Jerry为员工提供的其他福利

D段：The Body Shop的发展历程和营销策略

E段：The Body Shop早期成功的秘诀

F段：The Body Shop为应对竞争，发起名为Ruby的运动

G段：The Body Shop衰落的因素

H段：The Body Shop存在的问题和解决方法

试题分析

Question 1-13

题目类型：LIST OF HEADINGS

题号定位词文中对应点题目解析

1 Establishing social responsibilities E段第四句 E段第四句提到The company is know for… and establishing social responsibility as an integral part of company operations.

因此，本题答案为E。

雅思卷子

你百度考果网，有31套真题，现在有阅读解析翻译、听力解析，翻译也有，智能分析报告，背单词。

雅思的阅读是非一般的长，但是细心研究会发现其实题目不算太难，真正要掌握的单词也是比较基本的。

1、推荐新东方刘巍巍老师的《雅思阅读高分榜中榜》，其中介绍的方法很实用，值得参考。

2、雅思阅读的核心词汇其实是四六级的常用词汇，这个在网上有下载。不一定要去背那些生僻的专业的词汇，因为有时不用知道该名词是什么意思也可以做对。

3、针对关键词搜索答案的方法十分有用，但关键是要懂得选择关键词。关键词一般具有特殊性和不可替代性的特点，切忌不能看到大写或黑体就狂喜，不然就会发现可能全篇都是关键词。

4、如果时间充足，一定要多看外刊，掌握外文写作思路，将十分有利于破题。

5、巧妙分配时间很重要。拿到卷子翻翻看有什么题型，先把容易拿分的题型攻下。2009-4-25的雅思一条list of

heading和summary都没有，却出现了接近23条matching，狂汗！本人再次以血泪教训叮嘱各位战友考场上一定要保持冷静，遇难题目时以不变应万变，花45-50分钟精读两篇文章，确保24题的正确率，保6分。剩下的一篇能做对6道的话，那就有7分了！

6、细节真的很重要，在t/f/ng题时，一定要严格按照它要求的格式写答案，比方说要求填true的，就绝对不可以写成yes或者true。

雅思托福模拟考试

同学们都在积极的备考中，小钟老师在这里总结整理了一些最新的雅思听力真题，供同学们学习参考，预祝同学们考试顺利，欲了解更多雅思真题内容，请关注小钟老师，第一时间送上最新最专业的动态更新。

题型：选择6+配对4

场景：旅游场景 – 介绍新西兰的一个景点Gisborne

a history and tourism introduction for a famous place --Gisborne

参考答案：

11. main topic of this speech

A. economy B. tourism C. history

12. name ‘Mario’ originates from the place: East Coast

13. at beginning, they export product to

A farms B fishery C forest

14. Now it exports_____to Asia

A lemon and oranges B red&white grape C sea food

15. Concert about costume party will be held in

A museum B opera house

16. In raining days, you are recommended to watch

A culture show B photograph exhibition C near art gallery

17-20 Matching

A the disables

B newly wedded couple

C pregnant woman

D secondary school children

E young adults

17 hot spring: suitable for B(not suitable for elderly and pregnant)

18 second (can have party here, exciting game), suitable for E

19 rafting: Suitable for D (suitable for pupil, parents don’t need to worryabout their kids, cause they have professional instructor)

20….park: suitable for the A (mentioned people in wheel chair)

背景知识：Gisborne坐落于新西兰的北岛东部(Poverty Bay)由于靠近国际日期变更线，因此成为每天地球上第一个看见太阳的城市，有着“东方太阳城”、“曙光第一城”的美称。

雅思考试模拟题及答案

9月4日的雅思考试是换题季后第一场考试，对于这次的雅思考试，想必很多学生都想要看看它的真题吧。那么小钟老师下面就来给大家讲讲2023年9月4日的雅思阅读的考试真题与答案解析。

一、2023年9月4日雅思阅读真题与答案

Passage 1

主题：关于侦探小说的各种作家

参考答案：

Passage 2

主题：生物钟

参考答案：

14.G

15.A

16.E

17.C

18.D

19. 待回忆

20. exposure

21.hormone

22.rhythm

23.gene

23-26 多选待回忆

Passage 3

主题：商业培训

参考答案：

二、雅思阅读步骤

1.快速阅读：平时进行大量的快速阅读。可选的阅读材料有：TIME, NEWSWEEK, THE ECONOMIST, CHINADAILY, 21st CENTURY等。

雅思快速测试

小钟老师为大家带来2023年雅思考试听力专题模拟场景练习汇总(2)，欢迎大家参考!更多相关内容请关注本站!

2023年雅思考试听力专题模拟场景练习汇总(2)

题目：We cannot help everyone in the world that needs help, so we should only be concerned with our own communities and countries.To what extent do you agree or disagree with this statement?

范文;

Some people believe that we should not help people in other countries as long as there are problems in our own society. I disagree with this view because I believe that we should try to help as many people as possible.

On the one hand, I accept that it is important to help our neighbours and fellow citizens. In most communities there are people who are impoverished or disadvantaged in some way. It is possible to find homeless people, for example, in even the wealthiest of cities, and for those who are concerned about this problem, there are usually opportunities to volunteer time or give money to support these people. In the UK, people can help in a variety of ways, from donating clothing to serving free food in a soup kitchen. As the problems are on our doorstep, and there are obvious ways to help, I can understand why some people feel that we should prioritise local charity.

At the same time, I believe that we have an obligation to help those who live beyond our national borders. In some countries the problems that people face are much more serious than those in our own communities, and it is often even easier to help. For example, when children are dying from curable diseases in African countries, governments and individuals in richer countries can save lives simply by paying for vaccines that already exist. A small donation to an international charity might have a much greater impact than helping in our local area.

In conclusion, it is true that we cannot help everyone, but in my opinion national boundaries should not stop us from helping those who are in need.

(280 words, band 9)

希望以上的答复能对您的留学申请有所帮助。